Media Kit

PUBLICATION PROFILE

MODACYCLE is an industry insider publication for high end fashion designers.

The quarterly print edition is a full-color magazine printed on high-quality paper.

The premier of the print edition, the Summer 2012 issue, limited to 1200 copies, will be mailed directly to over 650 established fashion designers around the world, distributed to advanced fashion design students at Fashion Institute of Technology and Parsons The New School for Design, and included in gift bags at a major industry event. It will be released in July 2012.

The second, third, and fourth issues will be distributed in a similar way, mailed directly to top designers and other fashion industry leaders, distributed to senior fashion design students through the top schools, and included in gift bags at major industry social functions. We are also arranging a digital distribution outlet for the general public via iPad subscriptions. A release schedule can be found in the table below.

The editorial-to-advertising ratio will be kept around 2:1 in the foreseeable future. A 120-page issue would not contain more than roughly 40 pages of advertising, for example.

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PUBLICATION SCHEDULE

Issue #1 – July 2012(SUMMER)
Payment Deadline June 1st 2012
Materials Deadline June 8th 2012		Issue #2 – October 2012(FALL)
Payment Deadline September 3rd 2012
Materials Deadline September 7th 2012
Issue #3 – January 2013(WINTER)
Payment Deadline December 3rd 2012
Materials Deadline December 7th 2012		Issue #4 – April 2013(SPRING)
Payment Deadline March 3rd 2013
Materials Deadline March 8th 2013

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RATE CARD FOR ISSUE #1

quarterlyannually *
full page advertisement$5,000$15,000
first 5 pages, full pages only$6,250$18,750
inside front cover double page spread$20,000$80,000
inside back cover double page spread$15,000$60,000
back cover$10,000$40,000
half page advertisement$2,700$10,000
quarter page advertisement$1,400$5,000
sponsor feature – an article about your brand (one page only and paid content must be clearly disclosed “advertisement” on the page)$7,000n/a
double-page advertorial – we produce a photo spread of your products in use$15,000n/a
double-page spread in July issue’s Model Options section$6,000n/a
modaCYCLE produces your adrequest quoterequest quote
* Buying a full page advertisement in 4 issues at once entitles you to one double page advertorial showing your products in use. A double-page advertisement in 4 issues entitles you to two such advertorials. There are only 7 annual deals available at this introductory rate.

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RATE CARD FOR ISSUES #2, #3, and #4

quarterlyannually *
full page advertisement$8,000$28,000
first 5 pages, full pages only$10,000$35,000
inside front cover double page spread$30,000$120,000
inside back cover double page spread$25,000$100,000
back cover$15,000$60,000
half page advertisement$4,200$15,500
quarter page advertisement$2,200$7,850
sponsor feature – an article about your brand (one page only and paid content must be clearly disclosed “advertisement” on the page)$10,000n/a
double-page advertorial – we produce a photo spread of your products in use$24,000n/a
double-page spread in January issue’s Model Options section$12,000n/a
modaCYCLE produces your adrequest quoterequest quote
* Buying a full page advertisement in 4 issues at once entitles you to one double page advertorial showing your products in use. A double-page advertisement in 4 issues entitles you to two such advertorials.

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DREAM TO SEAM

Dream To Seam is our flagship video series, featuring extended in-depth interviews with fashion luminaries.

The first episode features Ralph Rucci, the only American designer ever invited to show in Paris by the French Chambre Syndicale de la Haute Couture under his own name, and the second episode features the Spanish national treasure, designer Agatha Ruiz de la Prada. Future episodes will focus on figures of similar stature within the fashion design community.

episode sponsorship rates

one full episode – $5,000
half an episode – $3,000
12 full episodes – $50,000

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CONTACT

Charles Beckwith - service@modacycle.com

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