Tag: Negarin Sadr

Negarin – Fall 2012 – A Touch Elevated

London-based designer Negarin Sadr’s aims in the fashion world are fairly clear. The text on her website speaks of “the busy woman on the go” and “reasonable prices.” Negarin is a market-driven and focused label, and the clothes are designed to hit that spot towards the upper end of what is known as “contemporary.” As such there was a strong focus on some trend-driven elements such as color blocking, shorter lengths, and comfortable cuts. However… there was more going on with this collection than immediately met the eye.

view the full collection in our Photo Gallery

story by Seth Friedermann
photos by Stephen Bodi
web editor Rachel Reneé

London-based designer Negarin Sadr’s aims in the fashion world are fairly clear. The text on her website speaks of “the busy woman on the go” and “reasonable prices.” Negarin is a market-driven and focused label, and the clothes are designed to hit that spot towards the upper end of what is known as “contemporary.” As such there was a strong focus on some trend-driven elements such as color blocking, shorter lengths, and comfortable cuts. However… there was more going on with this collection than immediately met the eye. Continue reading “Negarin – Fall 2012 – A Touch Elevated”