Natur Gala – Basel, Switzerland

It was nearly impossible to identify individual collections in the rest of the show, due to the wild mixture and diversity in styling. The focal point of this fashion show was not to present a single fashion label or their garments, but to present the audience with a variety of organic and fair trade fashion-savvy garments.

story by Boris Marberg and Alexandra Dawes
photos by Boris Marberg and Wolfgang Wöhrle

Parallel to the running of New York Fashion Week, the modaCYCLE Europe team covered the Swiss trade fair “Natur” in Basel. The highlight of that event was the big gala on February 12th, a platform for the “Schweizer Prix NATURE”, which is honoring sustainable projects. Continue reading “Natur Gala – Basel, Switzerland”

Christina Krämer – Fall 2010 Preview

Our team was in Zurich again recently for the Blickfang trade show, where new designers try to find their footing in the local and regional markets. A very impressive knitwear designer we’ve seen before several times, Christina Krämer, did a preview of her Fall/Winter 2010 Collection. Alex was able to interview her backstage at the show.

interview by Alexander Palacios
photos by Boris Marberg and Alexander Palacios

Our team was in Zurich again recently for the Blickfang trade show, where new designers try to find their footing in the local and regional markets. A very solid new knitwear designer we’ve seen before several times, Christina Krämer, did a preview of her Fall/Winter 2010 collection during the fair. Alex was able to interview her backstage at the show. Continue reading “Christina Krämer – Fall 2010 Preview”

Stella Contemporary Fashion Award 2009

story by Boris Marberg
photos by Boris Marberg and Alexander Palacios

Thursday November 12th, 2009 – the tenth annual Swiss Textiles Awards ceremony took place in Zurich. The event is produced by The Swiss Textile Federation, which is the leading trade association for textile producers in Switzerland, with about 200 companies counted in its membership. The finalists for the Stella Contemporary Fashion Award this year were Erdem, Alexis Mabille, Ohne Titel, Thakoon Panichgul, Peter Pilotto, and Alexander Wang. During the last ten years the award went through several conceptual changes, but it is now one of the most prestigious garment design awards in the world, as well as one of the most financially attractive competitions for rising star designers, with its 100.000€ (U.S. $150,000) prize. Continue reading “Stella Contemporary Fashion Award 2009”

Swiss-German Botanical Beauty – A Photo Editorial

Although Boris travels the world to shoot runway shows for modaCYCLE, for this editorial he stayed in his own back yard, or at least Switzerland. This was all shot with available light in the botanical gardens of the University of Basel.

photography and styling by Boris Marberg
models Leona S. and Nina A. of Option Model Agency in Switzerland
hair and makeup for Leona by Barbara Graf
hair and makeup for Nina by Lisa Forner

Although Boris travels the world to shoot runway shows for modaCYCLE, for this editorial he stayed in his own back yard, or at least Switzerland. This was all shot with available light in the botanical gardens of the University of Basel. Continue reading “Swiss-German Botanical Beauty – A Photo Editorial”

Elite Model Look 2009 – Swiss Finale

The finale of the Swiss Elite Model Look contest took place last week at the Maag Music Hall in Zurich. Several hundred girls applied for the Swiss contest, which will lead to the world finale in China in October. Unlike myriad beauty competitions or TV model “reality” shows, the result of the Elite Model Look competition is often a real opportunity for the winners to enter the business as established models. Some of the world’s top models have been “discovered” through this contest over the years.

story by Boris Marberg
photos by Wolfgang Wöhrle, Boris Marberg, and Alexander Palacios

The finale of the Swiss Elite Model Look contest took place last week at the Maag Music Hall in Zurich. Several hundred girls applied for the Swiss contest, which will lead to the world finale in China in October. Unlike myriad beauty competitions or TV model “reality” shows, the result of the Elite Model Look competition is often a real opportunity for the winners to enter the business as established models. Some of the world’s top models have emerged from this contest over the years. Continue reading “Elite Model Look 2009 – Swiss Finale”

Lyn and Christina Krämer

On a windy early summer evening, we came to the financial capital of Switzerland, on the shores of picturesque Lake Zurich, ever with the Alps in the background. The new swimwear, lingerie, and knitwear collections of the Swiss labels Lyn and Christina Krämer were presented in a tandem show at the city’s 19th century women’s baths, the Frauenbadi, down on the river Limat, which divides historic downtown Zurich.

A Sultry Swiss Mix on The Shores of Lake Zurich

Story and Photos by Boris Marberg and Wolfgang Wöhrle

On a windy early summer evening, we came to the financial capital of Switzerland, on the shores of picturesque Lake Zurich, ever with the Alps in the background. The new swimwear, lingerie, and knitwear collections of the Swiss labels Lyn and Christina Krämer were presented in a tandem show at the city’s 19th century women’s baths, the Frauenbadi, down on the river Limat, which divides historic downtown Zurich.

Continue reading “Lyn and Christina Krämer”