Y-3 – Fall 2010 – New York

Whether World Cup fever will last into Fall 2010 as a selling point remains to be seen, but this avant garde sportswear collection will likely be appealing to consumers none the less.

story by Alexandra Dawes
photos by Freda Henry
photo editing by Joseph Davis

Yohji Yamamoto and Adidas presented a World Cup-themed show for Fall 2010, which was carried out with their goal-like netting incorporated into the collection to give the pieces a sense of fluidity. Whether World Cup fever will last into Fall 2010 as a selling point remains to be seen, but this avant garde sportswear collection will likely be appealing to consumers none the less.

Continue reading “Y-3 – Fall 2010 – New York”

Y-3 Spring 2010 Collection

Yohji Yamamoto’s fashionable athletic wear for Adidas’ Y-3 spring-summer 2010 collection opened with a musical tribute to Michael Jackson interlaced with national military hymns. Most of the collection was black and white punctuated by colorful seals and nationalist emblems.

story by Rachel Francois
photos by Freda Henry
photo editing by Faith Bowman

Yohji Yamamoto’s fashionable athletic wear for Adidas’ Y-3 spring-summer 2010 collection opened with a musical tribute to Michael Jackson interlaced with national military hymns. Most of the collection was black and white punctuated by colorful seals and nationalist  emblems.  Continue reading “Y-3 Spring 2010 Collection”