{"id":15781,"date":"2012-03-21T11:12:01","date_gmt":"2012-03-21T15:12:01","guid":{"rendered":"http:\/\/modacycle.com\/?p=15781"},"modified":"2012-03-21T11:14:01","modified_gmt":"2012-03-21T15:14:01","slug":"united-nude-collaboration-and-emotions-in-footwear-with-rem-d-koolhaas","status":"publish","type":"post","link":"https:\/\/modacycle.com\/old_modacycle_jan_2016\/2012\/03\/21\/united-nude-collaboration-and-emotions-in-footwear-with-rem-d-koolhaas\/","title":{"rendered":"United Nude – Collaboration and Emotions In Footwear With Rem. D. Koolhaas"},"content":{"rendered":"

story written by Chloe Bensahel
\nphotography by Adrianna Favero
\nfashion styling by Seth Friedermann
\nhair and makeup by Claire Marshall
\nmodel is Karolina Nevia from Fusion (NY)<\/p>\n

The photos with this article feature
\nshoes by United Nude<\/a> and\u00a0the
\ngarments of Timothy George<\/a>.<\/p>\n

Putting on a United Nude shoe is an experience.<\/strong> You are immediately aware that you are not just wearing a shoe, but rather a sculpture. It should then come as no surprise that its creator, Rem D. Koolhaas, defines his brand as a \u201clifestyle brand.\u201d After all, a shoe changed his life; why can\u2019t it change yours?<\/p>\n

\"\"<\/p>\n

Mr. Koolhaas is quick to open up about the birth of the brand, which came about after a broken heart. In the hopes of winning back his girl, he created the Mobius shoe, carrying around his cardboard model for her to try on. To this day, Koolhaas is still a romantic, and sees design a product of emotion in the hopes of making people happy. Koolhaas\u2019 designs are definitely human-centric. The United Nude shoe does not overpower your foot, but rather supports it, working with the roundness of your heel, the arch of your foot. Even those that make grander statements do so in a more understated fashion, where the shoe may look ordinary but surprise you once see it from behind.<\/p>\n

\u201cIf we can inspire and create interest or happiness that is the end goal. I think that\u2019s what design is: Creating things that people are happy about. It\u2019s emotional.\u201d<\/strong><\/p>\n

\"\"<\/p>\n

Regardless of the shoes\u2019 fashionable qualities, Koolhaas admits never having been inspired by the fashion industry, but believes that it is in a state of change. He goes on to describe, with excitement, the rise of intellectualism in fashion and design. Undoubtedly, the speed created by technology has made information more readily available, ultimately reducing the power that fashion publications have always had over the industry. Koolhaas believes that United Nude fits into a new climate that has been created by this technological revolution, in which consumers have become increasingly critical of the things they buy.<\/p>\n

\u201cYou can create something that\u2019s really durable and designed well. Timeless design and good quality of making is sustainable.\u201d <\/strong><\/p>\n

\"\"<\/p>\n

Despite the brand\u2019s variety of product, Koolhaas admits that he is more interested in creating a \u201cmillion pair shoe,\u201d or a million-sale model, in order to showcase who he is to the world. Koolhaas, however, is one to choose quality over quantity, advocating that \u201cpeople will eventually focus on key items that last longer, on specific items that are here to stay.\u201d He argues that it\u2019s because United Nude is involved in a plethora of collaborations, that it does not fit a single box, but rather an array of boxes. It is neither a design firm nor a fashion brand. It is neither of the past nor of the future. It\u2019s just a little bit of both.<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Putting on a United Nude shoe is an experience.You are immediately aware that you are not just wearing a shoe, but rather a sculpture.<\/span> It should then come as no surprise that its creator, Rem D. Koolhaas, defines his brand as a \u201clifestyle brand.\u201d After all, a shoe changed his life; why can\u2019t it change yours?<\/p>\n","protected":false},"author":2,"featured_media":15791,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1,731],"tags":[853,140],"class_list":["post-15781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-features-and-editorials","tag-timothy-george","tag-united-nude"],"_links":{"self":[{"href":"https:\/\/modacycle.com\/old_modacycle_jan_2016\/wp-json\/wp\/v2\/posts\/15781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/modacycle.com\/old_modacycle_jan_2016\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/modacycle.com\/old_modacycle_jan_2016\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/modacycle.com\/old_modacycle_jan_2016\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/modacycle.com\/old_modacycle_jan_2016\/wp-json\/wp\/v2\/comments?post=15781"}],"version-history":[{"count":7,"href":"https:\/\/modacycle.com\/old_modacycle_jan_2016\/wp-json\/wp\/v2\/posts\/15781\/revisions"}],"predecessor-version":[{"id":15795,"href":"https:\/\/modacycle.com\/old_modacycle_jan_2016\/wp-json\/wp\/v2\/posts\/15781\/revisions\/15795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/modacycle.com\/old_modacycle_jan_2016\/wp-json\/wp\/v2\/media\/15791"}],"wp:attachment":[{"href":"https:\/\/modacycle.com\/old_modacycle_jan_2016\/wp-json\/wp\/v2\/media?parent=15781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/modacycle.com\/old_modacycle_jan_2016\/wp-json\/wp\/v2\/categories?post=15781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/modacycle.com\/old_modacycle_jan_2016\/wp-json\/wp\/v2\/tags?post=15781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}