Tag: Lena Erziak

Lena Erziak – Luxury On The Shoulder

“Frankly speaking, I have to say that I think my sister and I, we were quite naive when we started, which in fact did help us. We are ‘virgin’ so we had nothing that forbid us, there were no borders. We created bags we wanted to wear and there was nothing more than that.” That is an oft repeated truth in the fashion industry. Creating something new and fresh that catches buyer and consumer eyes can, oddly enough, be easier if you don’t know what you’re “supposed” to be doing. Lena Erziak, along with her sister Hasna, is one half of the team behind the fast rising handbag brand that carries her name.

story by Seth Friedermann
photos and styling by Aeric Meredith-Goujon
makeup by Samantha Lennon
hair by Sonia Castleberry
model is Janessa from Soul Artist Management

“Frankly speaking, I have to say that I think my sister and I, we were quite naive when we started, which in fact did help us. We were ‘virgin’ so we had nothing that forbid us, there were no borders. We created bags we wanted to wear and there was nothing more than that.” That is an oft repeated truth in the fashion industry. Creating something new and fresh that catches buyer and consumer eyes can, oddly enough, be easier if you don’t know what the industry says you’re “supposed” to be doing. Leona Erziak, along with her sister Hasna, is one half of the team behind the fast rising handbag brand that carries their name.

Continue reading “Lena Erziak – Luxury On The Shoulder”

Downtown, Night – A Photo Editorial

It’s easy to get lost in the cold canyons of deep downtown New York. At night it can be an eerie place, dark and claustrophobic. Yet even then there are places of light and moments of beauty.

photos by Aeric Meredith-Goujon
art direction and styling by Seth Friedermann
makeup by Becca Bouchard
hair by Sonia Castleberry
model is Harrington from Fenton Moon
photo assistant Emmanuel Fleurinord
styling assistants Ashley Roberts and Zimir Hernandez

It’s easy to get lost in the cold canyons of deep downtown New York. At night it can be an eerie place, dark and claustrophobic. Yet even then there are places of light and moments of beauty. Continue reading “Downtown, Night – A Photo Editorial”