story by Seth Friedermann
photos by Aeric Meredith-Goujon
makeup by Samantha Lennon
hair by Karima Murphi
styling by Seth Friedermann
models are Deborah and Laura from Q Model Management
garments by Araks, with shoes by A Detacher
“I want women to feel beautiful, special, in a quiet way, in a subtle way.”
Araks Yeramyan’s greatest strength as a designer may be her thorough thoughtfulness. She is a very considered person and has developed a design process that blends focus and freedom, which is a comfort zone reserved for veteran artists alone. Her clothes are soft, subtle, refined and beautiful. There is structure and detail, but it is incorporated in a seamless way. Her flow and softness are never disturbed. There’s not a great distance between the woman and the fashion she creates. Araks Yeramyan is a soft-spoken woman, but there is an intelligent strength to her that is not that far from the surface. So it is with her designs, whether her ready to wear or lingerie, they are feminine but not frilly, sexy but not salacious.
Her growth as a designer also reflects her personality. Season to season, the changes are subtle as she explores concepts over many years, but there are always designs that reflect new ideas and inspirations.
“It can all change, a few months, you start over every six months. You can do whatever you want, again. If you had an idea you didn’t finish, you can do it next season, you can do it six months later. It can all change.”
Ms. Yeramyan maintains a great deal of flexibility in her approach, and it helps her line stay fresh from season to season. She’s smart enough to know that fashion has enough boxes and traps in it without a designer adding their own.
“You get inspired by something and you take what you can get from it. It’s not always going to be color, it’s not always going to be silhouette. It’s different every time. You can’t stay strict to the inspiration.”
Romantic and resilient, striking and sophisticated, Araks is a line for intelligent discerning women. That’s a special client, but Araks Yeramyan is far and away one of the best designers for her.