All Keyed Up is a monthly column by managing editor Seth Friedermann
There is no degree or certificate in fashion buying, it’s an occupation that professionals succeed in via a mix of training, instinct, and fiscal discipline. A department store buyer will often study under a more experienced buyer for many seasons before being promoted or accepting a head buyer position elsewhere. Whereas opposingly, a boutique owner is instantly thrust into the role repeatedly before their store is even open. It’s an exceptionally difficult job in a good economy, so you can imagine how hard it is today. When a buyer enters the seasonal market, the severe constraints within which they operate quickly shackle their freedom to choose. A fashion buyer has to be 99% correct at least twice a year. Add in the holiday, resort, and pre-fall, and the opportunity to be wrong increases. To choose incorrect pieces is to end up with dead stock, which can be the kiss of death in the fairly narrow margin world of retail fashion. Add in the fact that an established buyer enters each season with an inflexible budget and labels that they already know will sell to their client, and that leaves precious little money left over to spend on emerging designers. Now factor in the current mess that is the world economy and the chance of a new designer’s work being purchased by a buyer has shrunk to a pauper’s slice of the pie, irregardless of talent, skill, and inspiration. Continue reading “All Keyed Up – Some Words For The Garment Buyers”