Mara Hoffman – Rushing Into Winter With Colors of The Equator

Escorted by a caravan vision of happy gypsies, soothsayers, and exotic mystics, New York girl Mara Hoffman conveyed a Fall 2013 collection true to her brand, and a standout amid the many somber looks prevalent on other runways. Using every inch of the rainbow, plus a few metallics and neons, Hoffman’s simple short shifts, long columns, caftans, and pants came alive in a madcap assortment of prints so precious to the designer she named them: Caravan, Phoenix, Leopard, Suzani and Trickster. Embroidery and metal beading gave texture and depth to the rustic charm of the clothes. Cold weather-wear must be tricky for Hoffman, who is best known for her bikinis and resort line. Take away one of the few wrap coats – doff the selection of chunky pullovers, cardigans and shawls, each knitted up in her colors and patterns – and these optimistic outfits would, in fact, look just right on a yacht. Something to dream about when it’s cold and grey…

story by Lisa Radano
photos by UdoR

Escorted by a caravan vision of happy gypsies, soothsayers, and exotic mystics, New York girl Mara Hoffman conveyed a Fall 2013 collection true to her brand, and a standout amid the many somber looks prevalent on other runways. Using every inch of the rainbow, plus a few metallics and neons, Hoffman’s simple short shifts, long columns, caftans, and pants came alive in a madcap assortment of prints so precious to the designer she named them: Caravan, Phoenix, Leopard, Suzani and Trickster. Embroidery and metal beading gave texture and depth to the rustic charm of the clothes. Cold weather-wear must be tricky for Hoffman, who is best known for her bikinis and resort line. Take away one of the few wrap coats – doff the selection of chunky pullovers, cardigans and shawls, each knitted up in her colors and patterns – and these optimistic outfits would, in fact, look just right on a yacht. Something to dream about when it’s cold and grey… Continue reading “Mara Hoffman – Rushing Into Winter With Colors of The Equator”

Mara Hoffman – Fall 2010 – New York

Mara Hoffman showed a mystically-inspired Fall 2010 collection down, and modaCYCLE photographer Sandy Ramirez got to ask her some questions before the presentation.

story and photo editing by Alexandra Dawes
photos and interview by Sandy Ramirez
video editing by Charles Beckwith

Mara Hoffman showed a mystically-inspired Fall 2010 collection down, and modaCYCLE photographer Sandy Ramirez got to ask her some questions before the presentation.

Continue reading “Mara Hoffman – Fall 2010 – New York”