Tag: Max Osterweis

Suno – Off The Path?

As a fashion label, Suno came about in an odd way. Filmmaker Max Osterweis created the brand with designer Erin Beatty, with the intention of sourcing textiles from developing nations, to give desperate communities an economic boost from the production and export of culturally-tied textiles. In the Spring 2013 collection, you can see a lot of hard work went into making the base elements of some of the garments, and there were some beautiful dresses, but several looks were still far from high end, and the collection didn’t seem to have a core concept stylistically.

story and photos by Charles Beckwith

As a fashion label, Suno came about in an odd way. Filmmaker Max Osterweis created the brand with designer Erin Beatty, with the intention of sourcing textiles from developing nations, to give desperate communities an economic boost from the production and export of culturally-tied textiles. In the Spring 2013 collection, you can see a lot of hard work went into making the base elements of some of the garments, and there were some beautiful dresses, but several looks were still far from high end, and the collection didn’t seem to have a core concept stylistically. Continue reading “Suno – Off The Path?”

Suno – Spring 2011 – New York

With this Suno’s seventh collection Mr. Osterweis continued to hit all of the notes that have brought him so much success but lightly played a few new tunes as well. A Suno collection is always lively and vibrant and Spring 2011 was no exception.

story by Seth Friedermann
photos by Adrianna Favero

The globalization of fashion is a great thing. No, not the globalization of the commerce of fashion, or the globalization of the manufacturing. I am speaking of the whole world being a designer’s oyster of inspiration. Suno’s founder and designer Max Osterweis’ love of the East African garment called a kanga has moved him to do great things, found a label, export another culture’s art, and provide employment in Kenya. With this Suno’s seventh collection Mr. Osterweis continued to hit all of the notes that have brought him so much success but lightly played a few new tunes as well. A Suno collection is always lively and vibrant and Spring 2011 is no exception. The collection is full of the vivid and fun loving prints which are the signature of the brand and also included a sprinkling of some lovely white and cream-colored creations. When a brand has a reputation for one style of fabric, as with Suno and prints, the inclusion of a garment cut from a plainer fabric has a refreshing feeling. Continue reading “Suno – Spring 2011 – New York”