story by Charles Beckwith
photos by Sandy Ramirez
On the last day of Mercedes-Benz Fashion Week in New York’s Bryant Park, there was a collective showcase runway show by some of the top Argentinian designers. Over the last few months I’ve been encouraging our modaCYCLE photographers to be a little more experimental in their approach to runway photography. At the end of the runway you have 400 photographers with the same few standard cameras and the same few standard lenses, all trying to get pretty much the same shot. And where is the fun in that?
We have this amazing team or ridiculously talented photographers who can nail the technical photography of runway shows in their sleep, as long as they are provided with good light and get a good spot from which to shoot. But why be a photographer if you do the same thing every show? So, they’ve been experimenting. Mostly with presentations, but occasionally on the runway.
For this show, Sandy really took the “get creative” message to heart, shooting the Argentine show with a camera not half the size of his fist. Don’t think it is a toy though. The Sigma DP-2
Note: Many of these images have been cropped down and reduced in size so you can see the garments on the web site, but the original images could actually be printed to about the size of a standard door and still look good. Our whole team has been really impressed with Sandy’s new favorite gadget.
Anyway, back to the fashion, this show was made possible by The Office of the Undersecretary of International Trade of Argentina’s Ministry of Foreign Affairs, and here are the pictures:
–
Benito Fernandez
–
Cardon by Jose Muti
–
Eufemia by Juliana Gacio
–
Min Agostini
–
Zitta
–
We didn’t have a reporter at this show, but most of these things speak for themselves, and WWD ‘s writeup is pretty good if you want to check that out.
