story by Seth Friedermann
photos by Stephen F. Bodi
Tara St. James’ Study New York collection for Fall 2011 was full of details and different ways of creating visual interest. There’s a myth in popular culture that great fashion design is extravagant. Great design in fashion or in anything is determined by two key factors: does it do its intended purpose exceptionally well and does it provide a positive user experience? That’s it, that’s what makes great fashion. There are, of course, a number of factors that can help attain that standard, and this collection exercised quite a few of them.
Ms. St. James is very experienced with textiles, not only in sourcing but down to the weft and warp level of creation. This collection could be easily worn for work or casual events, and I’d be fascinated to ponder what she might do with formal evening attire. As it stands, her day wear is sure to grab attention when worn because of her balanced detailing, terrific fabrics, and interesting cuts. Strength was shown in both knits and weaves, which speaks to Ms. St. James’ experience in the industry. Also, this clothing’s production is said to be 100% sustainable.