story by Alexandra Dawes
photos by Freda Henry
photo editing by Joseph Davis
Yohji Yamamoto and Adidas presented a World Cup-themed show for Fall 2010, which was carried out with their goal-like netting incorporated into the collection to give the pieces a sense of fluidity. Whether World Cup fever will last into Fall 2010 as a selling point remains to be seen, but this avant garde sportswear collection will likely be appealing to consumers none the less.