Shakeup In Berlin

Michalsky StyleNite to compete with IMG-operated Mercedes-Benz Fashion Week in Berlin?

story by Boris Marberg and Charles Beckwith
photos by Boris Marberg and Alexander Palacios

Several decades ago, Berlin was one of the most important fashion capitals in Europe. That hasn’t been the case for a while now, but in the last few years Berlin has gotten some of its mojo back, with the fashion week events established by IMG and their naming rights sponsor Mercedes-Benz in 2008, and built onto by others since then in the form of trade shows and other kinds of complimentary events. The impact of Mercedes-Benz Fashion Week Berlin has been very positive for the city and designers in the region, continuously growing with each new season. This season there will be roughly 30 collections presented in the Bebelplatz tents. Most people involved seem to agree that IMG has done a very good job. Continue reading “Shakeup In Berlin”