story by Seth Friedermann
photos by Adrianna Favero
There are multiple paths to success as a fashion designer. Some attend schools and gain employment with established designers or design houses. Others sew at home and sell their collections at flea markets, online, and make appointments with boutiques to present their work. Still others mix those business models together. Then there is the curious case of the label Jolibe. Jolibe is comprised of designer Joel Diaz and designer/creative director Christina La Pens. Mr. Diaz first attended design school in his native country of the Dominican Republic before moving on to Parsons here in New York City. He worked for Helmut Lang for five years and freelanced for major labels before launching Jolibe in 2007. To visit the label’s website is to be sent to a sparse Blogspot page. There are pictures of current and past collections, minimal biographical information, and sales and press contact addresses… that’s it. No press clippings, no lists of stores where you can find the brand, no flashy videos or shots of celebrities (Natalie Portman is a major fan, but you’d never know it from the site). This “Margielaistic” approach to promotion and marketing can be risky, but with the label’s recent inclusion in the C.F.D.A Incubator, exposure should no longer be a problem. It might appear as if the duo are anti-publicity, but they’re not. Nor is it some sort of cool affectation calculated to attract by appearing devil may care. Ultimately it’s just not what they’re focused on. What they’re focused on is creating some of the most unique and beautiful clothing you’ve ever seen. Continue reading “Jolibe – Spring 2011”